Have you ever met a person who works with social media? As you read this magazine, your answer is probably yes. Was not it a little easy strangely, if you drag yourself to remember? Something with a person who was special, something perhaps a bit difficult to pin down but it gave an uneasy feeling?

So I feel every time I meet a person who works with social media. Of course I would not mention any names, but you know what I mean (and even now thinking of all the sharp nätkommentarer to this text, begins to look in the comments).

It’s about a thousand active in the blogosphere, we learned to call it, and then became a “bubble”, and now revolves around hashtag on Twitter, which is currently popular. Although I actively avoid gatherings where I can come across these people who are drawn to us who view the Internet much like a phone - handy simply. But they do not act in a vacuum, so we should bring them to the right comparison group.

Modern urban people in the media industry is not very nice - and yes, in a wonderfully superficial way, that makes life more manageable, but basically there is a uppblåsenhet - it is full of himself (probably me and you, self-awareness is the first step, right? ).

When you drop out people who are otherwise uninterrupted social online, they become a bit of modern man but a little extra, high on the hit but not in IE ‘away from keybord.

Full of themselves, they are exactly opposite to what message to push out in all possible media channels, the otherwise incredibly social media people are the most anti-social. So much chatter and noise, the “push” their opinions about everything.

Preferably, they talk about their own job (not different from all others, let alone for that) but mainly by the lack of “making the internet”, and that they are a few who understood the value of “conversation”, the Community on the web, to share and commitment from others, others who share their commitment, an infinite loop of - yes, of what? Not unlike the fashion bloggers as carriers of tips and suggestions consumption: read it, love it, watch it, hangs out there, eat there - stuck in a media context.

Somewhere, it seems that they forgot the reason why we have the media. Not to start forever loops with posts, links the “like” and “push” but because it carried forward to be sensible and make us a bit wiser and make smarter decisions - not that full of ourselves, looping around the various reasons why we are not understood.

Next time, challenge them a little: ask them about anything. For my tests show that there is always an answer, an article they read or a tip they received on the up, or an opinion they picked up on Twitter. A self-thought, no this time it is not right with right now, there are new posts to read or share.

Longtime supporters (often careful to say when they got web presence) and also proselytes of social media is the most anti-social people I have met - in addition to religious fundamentalists.

They have much in common. They are not understood, evangelical and self-righteous with a message and only one moral: “the restoration will be when the day has come”. The day when everything has already been pushed.